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<p align="center">''"People tend to be happy when they live up to how they think they should be; and they are, correspondingly, unhappy when they fail to live up to those norms."'' George Akerlof
''"People tend to be happy when they live up to how they think they should be; and they are, correspondingly, unhappy when they fail to live up to those norms."'' George Akerlof
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Revision as of 01:08, 3 December 2007


"People tend to be happy when they live up to how they think they should be; and they are, correspondingly, unhappy when they fail to live up to those norms." George Akerlof


An Introduction to Economic Theory Before the Behavioral Approach: The Keynesian Approach


In his 2006 speech, "The Missing Motivation in Macroeconomics," George Akerlof, a Nobel Prize-winning economist, challenges some ideas about macroeconomics that were established by the well-respected John Maynard Keynes.

The five neutralities discussed by Akerlof are:


Bibliography Akerlof, George A. "The Missing Motivation in Macroeconomics". [1]