Behavioral Economics
Overview
Economics traditionally conceptualizes the world according to the assumption that the entire population is comprised of equally informed, educated, and equity maximizing individuals (Homo Economicus). It is argued that behavioral and psychological insights could improve the understanding of economic decisions by: 1. Identifying way in which behavior differs from the standard Homo Economicus model, and 2. showing how this behavior manifests itself in economic terms (Mullainathan and Thaler 2)
Two Components of Behavioral Economics
- Identifying the ways in which behavior differs from the standard model
- Showing how this behavior matters in economic context
Behavioral Economics Theories
Prospect Theory"
Home Page | History of Behavioral Economics | Basic Concepts | Stock Markets | Gambling and Stocks
| Gambler's fallacy and Law of Small Numbers |Hunting for Homo Sovieticus: Situational versus Attitudinal Factors |
Criticism of Behavioral Economics | Behavioral Economics: Sources
